As the festive season heats up, so does online competition. Everyone is competing for attention — and if you’re a small to medium-sized business or a start-up entrepreneur, every click, conversion counts and dollar in your ad budget counts.
The “silly season” isn’t just about watching Christmas comedies (and dissecting how GOOD LiLo looks); it’s also your golden opportunity to stand out and make the most of your advertising budget.
At Digible, we understand the unique challenges of this time of year and are here to help you thrive. Below are five practical strategies you can implement right now to ensure your Meta and Google Ads campaigns shine brighter than ever.
1. Refresh Your Copy & Creative
Seasonal ads are far more appealing to audiences at this time of year.
A simple refresh can work wonders — swap out your regular visuals and incorporate relevant imagery. This could include literal “seasonal” visuals relating to Summer, or Christmas-related content. Fine tune your messaging to highlight limited-time offers, gifting solutions, or pain points that relate directly to the customer at this time.
This small tweak keeps your ads feeling fresh which in turn maximises your ad budget and helps prevent “creative fatigue” in your audience.
2. Leverage Your Warm Audiences (Re-Marketing)
During the silly season, time is of the essence.
Instead of targeting completely new audiences which will likely cost more, focus on people who have already engaged with your business. We’re talking about people who have visited your website, liked your social media pages, engaged with your ads and content, and have subscribed or purchased from you previously.
Using re-marketing lists in Meta or Google Ads allows you to retarget users who are considered to be WARM, hence maximising your ad budget.
Because these individuals already know your brand, they’re more likely to convert when presented with the right offer.
3. Schedule Your Ads to Run During Prime Time
Timing is everything. Right?
If you know your audience is more active during the evenings or on weekends, adjust your ad scheduling accordingly. By serving ads during prime browsing or shopping hours, you’ll reach the right people at the right time — while reducing unnecessary ad spend and boosting your return on investment.
4. Adjust Your Bidding Strategies
During peak shopping periods, competition increases.
To stay ahead, consider slightly increasing your daily budgets (or pace) or switching to an automated bidding strategy aimed at conversions. Small, strategic adjustments keep you competitive without overspending. The goal is to maximise conversions, not just clicks.
5. Be Crystal Clear With Your CTAs
When buyers are bombarded with festive offers, clarity is key.
Use direct, urgency-driven language like “Shop Now,” “Limited Offer,” or “Get It Before It’s Gone.” Aligning your calls to action with the seasonal mood encourages immediate action.
The simpler and more direct your CTA, the more likely you are to see results.
Ready to Elevate Your Advertising Campaigns?
These five tips are easy to implement and can yield significant results during the silly season. By refreshing your creative, re-engaging warm audiences, targeting prime times, optimising bids, and sharpening your CTAs, you’ll be better equipped to stand out in a crowded market.
At Digible, we’re all about helping businesses make smarter digital marketing decisions.
If you’re looking for expert guidance or a custom marketing strategy, get in touch. Let’s turn the silly season into a successful season for your brand.
