Strategic Marketing

Strategic Marketing That Moves Your Business Forward

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Because guesswork isn’t a growth plan.

Start with Strategy. Scale with Confidence.

A powerful brand needs more than a great logo or a high-performing ad — it needs a strategic foundation that connects every touchpoint.

Digible partners with ambitious start-ups and established businesses to create tailored marketing strategies that align your brand, goals, and growth trajectory. Without a clear strategy, your efforts can quickly turn into disconnected tactics. A flurry of content, ads, and updates that look busy but don’t move the needle.

A well-crafted strategy not only uncovers opportunities for visibility and conversion, but also ensures each channel is doing its job. Social media builds awareness and community. Google Ads captures high-intent demand. SEO drives long-term traffic and credibility. Email nurtures leads and deepens relationships. And your website? It’s your digital home base, designed to convert.

When all of these channels are aligned through a unified strategy, your brand becomes more consistent, your message becomes clearer, and your marketing finally starts working the way it should — as one.

Let’s talk strategy

Your Roadmap to Intentional, Aligned Marketing

Our Marketing Strategy service is where clarity meets action. We go beyond surface-level ideas to unpack your business goals, audience insights, and growth opportunities, then translate them into a strategy that actually works across every channel.

From deep-diving into your audience, to social media, email, ads and content. We develop a cohesive 3-month plan tailored to your stage of business, budget and ambition. You’ll walk away with clear understanding of who your customer is, a channel-by-channel roadmap, a three-month content calendar including messaging foundations, and strategic recommendations designed to align your marketing with your bigger picture. So every effort is pulling in the same direction.

A high-impact foundation to align, refine and amplify your digital presence.

Our signature three-month roadmap is designed to bring structure, clarity, and purpose to your marketing. Whether you’re scaling a start-up or steering an established brand, this strategy-led engagement offers a clear path forward — tailored to your goals, audience, and growth stage. We dive deep, get aligned, and build a marketing engine that’s sustainable, strategic, and ready to perform.

Here’s what’s included:


Discovery & Brand Immersion
We begin by getting under the hood of your business — goals, values, tone of voice, competitors and context. This alignment gives every marketing move meaning and direction.

Target Audience Profiling
We define who you’re speaking to and what they care about. This includes audience segments, motivations, behaviours, and buying journey touch points — the insight needed for more resonant messaging and targeting.

Social Media Strategy & Content Calendar
From platform mix to content pillars, we map out a tailored strategy that builds awareness, nurtures connection, and sparks engagement — without chasing trends for the sake of it.

Paid Advertising Plan
We’ll develop ad channel recommendations, structure your campaigns, and suggest targeting and budgets across Meta and Google — balancing awareness with action and long-term ROI.

Email Marketing Recommendations
We help you reimagine email as more than a newsletter. Mapping out nurturing flows, segmentation ideas, and platform suggestions to strengthen retention and drive conversion.

Content Strategy
We outline content themes, blog directions, and key brand messaging, ensuring your voice remains consistent across every channel — and builds trust over time.

Measurement & Tools
We recommend tools (like GA4 and Meta Pixel) and define meaningful KPIs, helping you track success and make smarter, data-informed decisions.

A comprehensive review of your website’s design, SEO and performance, with clear, actionable recommendations.

Your website should be your hardest-working marketing asset — but too often, it’s the thing quietly costing you clicks, conversions and credibility. Our website audit takes a holistic look under the hood, evaluating your site across three key pillars: design and user experience, on-site SEO, and technical performance.

We assess how your website looks, how it functions, and how well it’s being found. Identifying the friction points that could be turning visitors away or stopping you from ranking. From page structure to site speed, keywords to crawlability, we provide a clear snapshot of what’s working, what’s not, and how to fix it.

You’ll walk away with a strategic, jargon-free report that outlines specific opportunities to strengthen your online presence and drive better results. Whether you’re planning a refresh or just want to sharpen what you’ve got.

Understand exactly who you’re speaking to — and how to truly connect.

Great marketing doesn’t speak to everyone. It speaks directly to the right people, in the right way, at the right time. Our Target Audience Profiling service is designed to help you define and deeply understand your ideal customers so that every piece of content, every ad, and every campaign is built to resonate and convert.

We go beyond surface-level demographics to uncover the psychographics, motivations, behaviours, and real-world challenges that shape your audience’s decision-making. Through a strategic mix of research, discovery, and insights, we map out key audience segments, their unique needs, pain points, and the stages of their buying journey — from first discovery to final decision.

The result? Clear, actionable audience profiles you can use across all your marketing. From website messaging to email flows, Meta Ads to Google campaigns. With this level of clarity, your brand will connect more meaningfully, stand out more easily, and convert more consistently.

A clear roadmap to elevate your presence, build connection, and drive action.

Social media moves fast, but growth doesn’t come from winging it. It comes from a strategy rooted in purpose, consistency, and content that actually connects. Our Three-Month Social Media Strategy & Content Calendar service is designed to give your brand clarity, structure, and serious momentum across the platforms that matter most.

We start by immersing ourselves in your brand, audience, and goals. From there, we craft a tailored strategy that defines your content pillars, brand tone, ideal platforms, and engagement tactics, ensuring every post serves a purpose. Think of it as your north star for social: a plan that takes out the guesswork and keeps your content aligned with business goals.

Then, we translate that strategy into a fully planned three-month content calendar. This includes post topics, suggested formats (reels, carousels, stills, lives), hooks, captions, hashtags, and publishing guidance. Whether your focus is community building, brand awareness, education, or conversion — your calendar will be primed to help you show up consistently and confidently.

Ideal for startups ready to build a strong foundation or established brands looking to refresh their presence, this service arms you with the strategy, structure, and scroll-stopping ideas you need to grow your online presence with intention.

Turn subscribers into loyal customers with email that’s strategic, seamless, and actually gets opened.

Email marketing is one of the most powerful (and profitable) tools in your digital ecosystem…but only when it’s done right! Our Email Marketing monthly service is designed to help you harness the full potential of email: nurturing leads, driving conversions, and building long-term brand loyalty.

We begin with strategy, mapping out your customer journey, identifying key touch points, and defining the purpose of each email stream. Whether you’re focused on welcome sequences, nurture flows, product launches, re-engagement, or retention, we craft a thoughtful plan that aligns with your brand voice, goals, and audience behaviour.

Then we bring it to life. Each month, we create and implement your email campaigns using a platform that fits your needs (MailerLite, Klaviyo, ActiveCampaign and others). Each email is designed with clarity and conversion in mind, from subject line to CTA. Backed by data-driven best practices in segmentation, personalisation, and design.

You’ll also receive performance tracking and optimisation recommendations to improve open rates, click-throughs, and ROI over time.

Whether you’re just getting started with email marketing or ready to overhaul your existing flows, we’ll help you build a system that speaks directly to your audience, and keeps them coming back.

Please note this is a month-to-month retainer service. There’s no lock-in contract, but we recommend a 12-month commitment to see meaningful, sustained results.

Real Results. Happy Humans.

Hear from the Founders, Owners & Operators who’ve trusted Digible to drive real, measurable growth.

Businesses Who Trust Us to Get It Right

    • frequently Asked Questions

    Got questions about branding and design? You’re in the right place. Below you’ll find clear answers to the most common branding questions we get from small businesses, start-ups, and established brands ready for a glow-up. From pricing to process, timelines to tools — we’ve covered everything you need to know before diving into your brand transformation.

    Yes — if you want to stop guessing and start growing. A clear marketing strategy saves time, reduces wasted spend, and helps every marketing decision ladder up to your bigger business goals. Without it, even the best branding or ad campaigns can fall flat.

    Our strategy work includes a full audit of your current marketing, a deep dive into your goals and audience, and a roadmap that outlines exactly what to do (and when) across each channel — from your website and ads to social media, content, and email. It’s smart, actionable, and tailored to you.

    Our full marketing strategy package typically takes 3–4 weeks to complete, depending on how quickly we receive information from you. We also offer ongoing support for execution if needed.

    Absolutely. Strategy is the starting point, but if you want help bringing it to life, we can manage everything from digital ads and SEO to content and email marketing. We offer both project-based and ongoing support.

    Not at all. In fact, growing start-ups and scaling service-based businesses often benefit the most. We keep things lean, focused and designed for impact, so you get clarity and momentum, without the agency bloat.

    A three-month marketing strategy starts from $2,500 inc GST and can vary depending on the scope. We also offer 3-month social media strategies, website audits, target audience profiling and email marketing services. We’ll always provide a clear quote upfront — no surprises.

    We don’t do fluff. Our strategies are data-informed, conversion-minded, and channel-specific. We combine big-picture thinking with hands-on marketing execution, so you get a strategy that’s not just insightful — it’s doable.