Google & Meta Advertising


That focus on ROI

You’ve got goals, we’ve got strategy.

Digital Advertising by digible

We do things differently at Digible. We don’t just “run” ads. We build high-performing campaigns that align with your goals and get tangible results. Our digital advertising service includes full-funnel Meta Ads (formerly Facebook Ads) and Google Ads campaign management, tailored to your business and audience.

Here’s the breakdown:

Meta Ads meet your audience where they are — scrolling, tapping, and browsing. Perfect for building awareness, warming cold leads, and nurturing loyal ones, they’re ideal for emotion-led, visual campaigns that connect. Whether you’re promoting a product or an event, Meta Ads shine when used to guide your audience from discovery to conversion.

Google Ads is all about intent. When someone’s actively searching for what you offer, we position your brand front and centre. From high-converting Search campaigns to Display and Performance Max remarketing, it’s a powerful channel for driving leads and retaining customers, especially for local, service-based, or lead-gen businesses.

Digital ads that actually deliver

From campaign strategy to setup, copy, testing and optimisation. We build ad ecosystems that don’t just look good, they perform. Whether you’re launching something new or scaling what’s already working, explore à la carte services or lock in a full-funnel campaign.

Month One: $1,500 inc GST
Month Two & Three: $1,089 per month inc GST

Meta Ads give your brand the power to connect visually and emotionally with your audience, on platforms where they already spend their time. Whether they’re tapping through Instagram Stories or scrolling Facebook feeds, we create scroll-stopping campaigns that drive awareness, consideration and conversion.

In month one, we set the stage for long-term success: configuring your Meta Ads Manager, verifying your domain, implementing Meta Pixel and Events Manager across your website, and preparing your audiences for testing. We build ad copy, creative, and custom campaigns tailored to your objectives. Whether that’s lead generation, online sales, or brand visibility.

From month two onwards, your campaigns are monitored daily and optimised with precision. We test, iterate, and refine based on real-time performance data, which you can review at any time via your dynamic dashboard.

Our dynamic reporting platform allows you to view data in real-time, giving you full visibility over performance, spend, and results — so you’re always informed, empowered, and in control.

Please note we require a minimum three-month investment because effective digital advertising takes time — time to test, learn, optimise, and build real momentum. One-off campaigns rarely deliver the depth of data or sustained results that smart businesses need. This structure ensures we’re not just launching ads, but building a system that works.

Month One: $1,500 inc GST
Month Two & Three: $1,089 per month inc GST

When your customer types a problem into Google, your solution should be the first thing they see. With Google Ads, we capture high-intent traffic at the exact moment they’re ready to act.

We begin with the foundations. Setting up your Google Ads account, verifying your advertiser profile, and configuring Google Tag Manager for seamless conversion tracking. Your website is fully tagged and ready to measure performance. Then we launch strategic campaigns across Search, Display, and/or YouTube, depending on your goals.

From month two onwards, we refine your keyword targeting, A/B test your ad copy, and optimise daily for performance. Our dynamic reporting platform allows you to view data in real-time, giving you full visibility over performance, spend, and results. So you’re always informed, empowered, and in control.

Please note we require a minimum three-month investment because effective digital advertising takes time — time to test, learn, optimise, and build real momentum. One-off campaigns rarely deliver the depth of data or sustained results that smart businesses need. This structure ensures we’re not just launching ads, but building a system that works.

Month One: $2,400 inc GST
Month Two & Three: $1,800 per month inc GST

For businesses ready to scale with serious strategy, our combined Google & Meta Ads Management service delivers full-funnel marketing across two of the most powerful platforms in digital advertising.

By harnessing the intent-driven precision of Google Search and the scroll-stopping creativity of Meta Ads, we create synergy across search and social. Meeting your customers wherever they are.

This service includes everything:

  • Strategic campaign planning
  • Compelling copy and creative
  • Conversion tracking via GTM and Meta Pixel
  • Daily optimisations
  • A/B testing
  • End-of-month reporting
  • Real-time access to our live reporting dashboard

Why three months? Because sustainable growth takes time. A three-month runway allows us to launch, learn, and scale with confidence. Building momentum, refining targeting, and increasing ROAS with each phase.

This is for brands who are done playing small. You bring the vision, we’ll bring the strategy, the execution, and the clarity to grow.

Real Results. Happy Humans.

Hear from the Founders, Owners & Operators who’ve trusted Digible to drive real, measurable growth.

Why Meta Ads work

Meta Ads (Facebook + Instagram) are one of the most powerful tools for building awareness, generating leads, and converting cold audiences into customers. With billions of users across Meta platforms, your ideal clients are already there. Scrolling feeds, watching Reels, tapping through Stories. These ads let us meet them where they are and guide them through a full-funnel journey: from first impression to final sale.

The strength of Meta lies in its targeting. We can reach specific demographics, interests, behaviours, and retarget users who’ve already engaged with your brand. It’s not just about pretty graphics. It’s about running smart, emotion-led campaigns that connect and convert.

Whether you’re selling a service, promoting a program, or launching a local event, Meta Ads help your business stay visible and drive action at every stage of the customer journey.

Meta Ads run across Facebook, Instagram, Messenger, and the Meta Audience Network. You choose your objective (awareness, traffic, leads, sales) and we design campaigns to hit that goal using smart targeting and creative testing.

The short answer? It depends on your numbers. Your Meta Ads budget should always be guided by your Customer Acquisition Cost (CAC) and average customer spend. In other words: how much are you willing to pay to get a new customer and how much is that customer worth to your business?

Let’s say your average customer spends $1,000 over their lifetime. If you’re happy to spend $200 to acquire them, that’s your CAC. Now multiply that by how many customers you want to attract each month and that’s your ideal ad budget. It’s not about throwing random numbers at Meta and hoping for the best. It’s about reverse engineering your goals based on smart data.

As a best practice, we recommend a minimum starting ad spend of $1,000/month to give your campaigns enough data to test, learn, and improve performance. But remember: the bigger your budget, the faster we can identify what works and scale. Consistent spend = consistent learnings = better results.

If you’re unsure of your CAC or lifetime value, we can help you work it out. That’s part of the strategy, and why working with Digible means you’re not just running ads… you’re running a business that makes sense.

Meta Ads aren’t instant. It usually takes a full 3-month cycle to build momentum. Month one is for setup and testing, month two is for optimisation, and month three is where the results start to scale.

You’ll get a full-service approach: strategy, copywriting, creative direction, pixel + event setup, campaign management, A/B testing, daily optimisations, and clear reporting.

Yes, we can absolutely work with the assets you provide. We’ll optimise your images and videos to maximise performance across Meta’s ad placements, ensuring they’re aligned with best practices and designed to convert.

While in-house photography or video production is not included in our ad management fee, we’ll guide you on exactly what’s needed. From formats to messaging, so your creative hits the mark.

Google Ads For business growth

Google Ads helps your business show up when people are actively searching for what you offer. It’s one of the most powerful tools for lead generation because it captures high-intent traffic. When someone types “plumber near me” or “custom 4×4 trays Mackay,” Google Ads puts your business at the top of the results. This is where clicks turn into customers.

Search, Display, and Performance Max each play a distinct but powerful role in your Google Ads strategy. Search Ads appear when someone is actively looking for what you offer, making them ideal for capturing high-intent leads ready to convert. Display Ads, on the other hand, are visual banners shown across Google’s partner websites. They’re perfect for increasing brand awareness, staying top-of-mind, and retargeting potential customers who’ve interacted with your brand.

Performance Max takes it one step further, using Google’s AI to deliver your ads across Search, Display, YouTube, Gmail, and Maps in one smart campaign. It learns from your audience behaviour, adapts in real time, and helps you drive conversions across the entire customer journey. When used together, these ad types give you full-funnel coverage. From discovery to decision.

We recommend a starting ad spend of at least $1,000/month to gather enough data to test, optimise, and scale effectively. But your ideal Google Ads budget should always be based on your Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV). In simple terms, how much are you willing to spend to acquire a customer, and how much will that customer spend with you over time? If your average customer is worth $1,000 and your CAC goal is $200, then your budget needs to support reaching that ratio. We help you define those numbers and set a budget that’s not just sustainable, it’s scalable.

We use Search, Display, Performance Max, and YouTube depending on your goals. Search Ads are great for lead gen. Display and YouTube build visibility. Performance Max combines all formats into one smart campaign.

Yes — we configure Google Tag Manager, GA4, and conversion events like form submissions, calls, or purchases. Tracking is essential for success.

You could, but Google Ads is complex. Without experience, you’re likely to waste budget or miss valuable leads. We manage campaigns to ensure every dollar is spent with purpose.

Google Ads takes time to test and optimise. The first month is setup and learning. Month two is about improving. Month three is where you see consistent results. This approach delivers better ROI.

Businesses Who Trust Us to Get It Right

frequently Asked Questions

Whether you’re new to digital advertising or refining your existing strategy, you’ve probably got questions. From ad spend and setup to CAC and campaign performance, we’ve covered the most common (and most Googled) questions about Meta and Google Ads. Clear, jargon-free answers to help you make smarter decisions, and get the most from your marketing investment.

There’s no one-size-fits-all answer, but a good starting point is $1,000–$1,500/month in ad spend per platform. Your budget should align with your Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV). If it costs $150 to acquire a customer who spends $1,500 with you over time — that’s a smart return. At Digible, we help you define those numbers, so your ad budget is strategic, not guesswork.

Your CAC is how much it costs to win a new customer — including ad spend, creative, and management. Knowing your CAC helps you set realistic budgets, measure ROI, and identify where your marketing is (or isn’t) working. At Digible, we use CAC as a core metric to guide your ad strategy and ensure you’re getting the best return for your spend.

CLV is the total revenue a customer brings to your business over their entire relationship with you. The higher your CLV, the more you can afford to spend on acquisition. For example, if one loyal client is worth $5,000+ over time, you can justify a higher CAC. We use CLV to shape your digital strategy and scale campaigns with confidence.

A “good” CPC depends on your industry, competition, and goals. In some markets, $1 CPC is strong; in others, $10 is the norm. What matters more is your conversion rate and return on ad spend (ROAS). If your ads are converting and your revenue outweighs your spend, your CPC is working. We constantly monitor, test, and optimise CPC to get the best performance possible.

Search Ads target users actively looking for your service (high intent).
Display Ads reach users with visual banners across Google’s network — great for brand awareness and retargeting.
Performance Max is an all-in-one campaign that uses Google AI to deliver ads across Search, Display, YouTube, Maps, Gmail and more — ideal for scaling results with less micromanagement. At Digible, we strategically combine these to cover every stage of your customer journey.

Display advertising involves placing banner ads across websites, apps, and YouTube to build awareness and retarget past visitors. It’s ideal for reminding warm audiences to come back and convert. While conversion rates are usually lower than Search Ads, Display works incredibly well in a full-funnel strategy — especially when paired with Performance Max.

It depends on your goals. Meta Ads (Facebook & Instagram) are brilliant for building awareness, warming up cold audiences, and running emotion-driven creative. Google Ads are best for capturing active demand when someone’s searching for what you offer. We often recommend both — Meta for top-of-funnel reach, and Google for conversion. Together, they create a powerful, high-converting funnel.

Success is measured by more than clicks. We look at your cost per lead, conversion rate, sales, and return on ad spend (ROAS). But behind the numbers, success comes from strategic targeting, compelling creative, smart audience segmentation, and clear goals. We track performance daily and refine campaigns so your spend keeps working harder, not just longer.

You can, but you’ll be flying blind. Without knowing your CAC and CLV, it’s impossible to make confident decisions about your budget, bids, or goals. At Digible, we work with you to define these metrics early, so your ad strategy is grounded in logic — not luck.

Most campaigns start seeing traction in the first 2–4 weeks. However, 3 months is the sweet spot for testing, refining, and scaling. We recommend a minimum 3-month investment to gather data, optimise campaigns, and build consistent momentum that leads to strong ROI.