Soft Launch: set up your new business properly, before you spend a dollar on marketing

Launching a business but can’t afford a digital marketer? Soft Launch is a step-by-step setup kit that runs inside Claude. A$59 AUD.

Most marketing fails before it starts

Not because the product isn’t good. Because the foundations were rushed.

Nobody was sure who the customer really was, the tracking never worked, and the website said a lot without saying much.

Soft Launch fixes the foundations first, so every dollar you spend on marketing later actually works. It’s built for new Australian businesses, from online stores to service businesses.

What you’ll have when you’re done

Soft Launch walks you through everything an agency would set up before running a single ad, one question and one step at a time. Here’s what you finish with.

Get Soft Launch, A$59

What your customer’s day looks like, which apps they open, what they do on weekends, what they spend, and exactly how your product fits their life. Plus a channel map and a message map.

Positioning, proof, tone of voice and a brand kit brief you can set up in Canva.

Clear pages written for Google and AI answers, with meta titles, descriptions, image alt text, schema code and Markdown versions.

Google Tag Manager, Google Analytics 4, Search Console, Meta Pixel and conversion tracking, all tested. It’s the step most businesses get wrong.

Google Business Profile or Merchant Center, Apple Business Connect, Bing Places, and a guide to claiming your business in ChatGPT.

ABN, business name, trade mark search, licences, when to register for GST, professional email that lands in inboxes, social accounts, email marketing and reviews.

Online stores: store setup, a compliant returns policy, product catalogue and abandoned cart emails. Service businesses: bookings, quotes, follow-ups and proof.

What’s inside

5 Claude skills that work together as your pocket marketer
Launch Tracker spreadsheet, with your progress, handles, tracking log and a link builder
Start Here guide
Prompt Library: 20 prompts for quick jobs

How it works

Buy and download. You’ll go straight to your download page after checkout.
Install in Claude. About 10 minutes. Works on Claude’s free plan and above.
Say “Start Soft Launch”. Your pocket marketer takes it from there, at your pace.

Made by a real agency

Hi, I’m Daniella, founder of Digible, a boutique digital marketing agency in Brisbane. For four years I’ve worked hands-on with every client, across strategy, ads, tracking and compliance.

Soft Launch is the setup I’d walk you through if you hired us, packaged so you can do it yourself.

Is it right for you?

Yes, if you’re about to launch, or launched recently, and want to do the setup yourself, properly, with expert guidance.

Maybe not, if you’d rather someone else did it all for you. In that case, Digible can set it up for you: email daniella@digible.com.au.

Questions, answered

No. Skills work on Claude’s Free, Pro, Max, Team and Enterprise plans, with code execution switched on in settings. The Start Here guide shows you how.

Yes. It explains everything in plain English and goes one step at a time. And if any part feels like too much, we can set it up for you.

It’s built for new Australian businesses selling products online, offering a service, or both. Health practitioners and other regulated industries get flagged where special advertising rules apply.

No. It explains the official rules in plain English and points you to the ATO, ASIC, IP Australia and your accountant or lawyer for advice on your situation.

It depends on where you’re starting. Most modules take between 10 minutes and a couple of hours, and you can stop and pick up again whenever you like.

We don’t offer refunds for change of mind. This doesn’t affect your rights under the Australian Consumer Law.

Email daniella@digible.com.au.

Ready to launch properly?

Everything set up before you spend a dollar on marketing. A$59 AUD, instant download.